SIGNS on the British Bookshops & Stationers store in Worthing state it is closing – but administrators insist the chain is not winding up.
Zolfo Cooper, which took over the national chain when it went into administration earlier this month, insisted British Bookshops was continuing to trade and was “maximising its value” by offering heavily-discounted prices.
A spokesman said the posters, which are in the windows of its store, in Montague Street, “should not necessarily be taken as read”.
“In part, this is because the company is using existing signage to ensure there is greater footfall.”
But a spokesman from Consumer Direct said displaying closing down sale posters was in breach of misleading advertising legislation.
He said: “Consumers searching for bargains should not be misled by claims about closing down promotions.
“It is important that advertising accurately reflects traders’ intentions to close business premises.”
So far, 40 redundancies have been made at the firm’s head office in Brighton, but no job losses have been made in the chain’s 51 stores nationwide.