A SERIES of practical workshops and talks aimed at encouraging new and established has been hailed as a success by the Worthing and Adur Chamber of Commerce.
The series, which featured everything from an ask the panel event, through sessions on best use of social media and financial planning was brought to a conclusion last Friday with a talk from Worthing’s Secret Millionaire star Gill Fielding.
Her keynote reflection on the budget (see this month’s chamber pages) expressed a view that businesses can receive greater assistance from government through identifying and following through with funding applications for a range of national initiatives.
She highlighted the apparent failure of the Mary Portas review to unlock more than £7million funding for 100 towns across the country, as evidence that businesses needed to work collective and be savvy to such opportunities to ensure that funding reaches areas such as Worthing, Shoreham and Littlehampton.
One of the key questions she was asked related to how companies could weather present economic difficulties. She replied: “When consumers have the idea that they are in a difficult economy, then one of the best things that you can do is have introduce or brand things as a basic range. It’s something that even companies such as Waitrose found a success with introducing its essentials range. It gives people the feeling that they are being morally right in not buying the most expensive things.”
Beginning last Monday at Northbrook College, a main sponsor of the events, Enterprise Week began with a Q and A session from some of the area’s top business talent. The panel had included hairdresser Richard John, estate agent Michael Jones, restaurant owner Andy Sparsis and Zoe Clark, of Euphoric Beauty. They collectively offered some valuable encouragement based on their own experiences and offered some practical hints on how to take businesses forward.
The remainder of the week featured chamber mentoring, and workshops throughout each day which offered plenty of advice on surviving a challenging economy.
Tina Tilley, of Worthing and Adur Chamber of Commerce, said it “had been a great week” and that the team behind the events had received some excellent feedback on how to improve the sessions even further for next year.
Her colleague, Sheryl Tipton added: “I think Enterprise Week has inspired people to make a start with their businesses. We’ve had a really good group of people along, many of whom have really made the most of the talks and workshops all week.”