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Worthing woman wins chance to be underwear model

Laura, pictured left in the front row, modelling 'gold widow' from the Ultimo collection

Laura, pictured left in the front row, modelling 'gold widow' from the Ultimo collection

Worthing woman Laura Sinden has been chosen as one of 11 women to appear in a lingerie firm’s “real women” campaign.

Laura, 29, a civil servant, was picked from thousands of applicants to star in the new campaign for lingerie company Ultimo.

She was the only woman from the area to win a place after applying to appear in the big-budget fashion campaign via social networking site Twitter.

She said: “I think it’s a really nice idea that normal women are used in the campaign because you want to see how it looks on a normal woman not just how it looks on a skinny, airbrushed model.

“Yes you’d love to look like that but we show that the undies look beautiful on normal people.”

Winners of the competition were whisked off to London for a celebrity-style fashion shoot with photographer Dan Kennedy, hair and make-up artists, stylist and lighting experts.

They also won a goody bag of Ultimo lingerie and beauty products.

Michelle Mone OBE, creator of Ultimo, said: “I love the Ultimo Real Women campaigns, it gives us the opportunity to showcase some of the beautiful ladies out there who otherwise might not get the chance to model lingerie. It’s incredible the feeling the ladies get after the shoot and the new found confidence it gives them.”

Not only boosting confidence, the campaign has also raised £120,000 for charities including Breast Cancer Care, Cash for Kids and Children with Leukaemia.

 

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