Poundland fights back against newcomer

The edited sign was spotted earlier today
The edited sign was spotted earlier today

With large crowds queueing up for the grand opening of Poundworld this morning, another discount store appears to have sought to make its claim to the shopping street clear.

Poundland, also on Montague Street, has covered up part of its ‘...Everything’s £1’ signs with a ‘90p’ sign, and put up a large window display to the same effect.

Is this the first shot in a discount store price war? Maybe.

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Poundland's rival Poundworld opened its doors this morning

Poundland's rival Poundworld opened its doors this morning