A good friend of mine was in America last week and it always amazes me how far technology has moved on over the last ten years.
We were able to ping WhatsApp messages back and forth in mere seconds – some 4,000 plus miles across the Atlantic, as well as on the flights.
This got me thinking about the advances of business technology over the past nine years that we have been trading in the town.
Emails were just about becoming commonplace back then, but not everyone had access to internet computers and the letter was still king.
Now almost every shop has internet or WiFi access.
These days we’re lucky to get anything other than junk mail in our postbox most mornings.
Almost every bill, brochure and term of contact appears in our inbox almost instantly.
The old “lost in the post” excuse for not paying a bill is a thing of the past!
Most business now will also have a great Facebook/Instagram /Twitter page allowing customers to ask instant questions and see new products.
Many will have a basic home page with contact details and a brief outline of their mission statement.
Some will also now have an online shop – something that was well off the radar several years back for us independents, but has become increasingly affordable to set up and maintain allowing a brand new revenue stream.
On a wider scale there are websites about the town’s shopping offers, places to stay and things to do, which all help drive footfall and bring visitors to sunny Worthing.
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