A WOMAN who was made redundant from her PR job has built-up a rapidly-growing agency of her own.
Anne Powys-Keck, 38, of Goring, worked for a number of top brands, including Oakley, and fashion brand Oliver Sweeney, but in March 2011, she started Pro PR.
And she hasn’t looked back since, as a handful of small clients rocketed into national deals in months.
Anne is now hoping her hard work will land her an Adur and Worthing business award.
She said: “I started freelancing, and loved it. I decided to go it alone, and it quickly started to take-off.”
The agency focuses on niche sports such as Motocross and Moto GP – something Anne said had little or no competitors.
She said: “Because it is so specialised, there is not many people around who can do it.
“Because of that, I don’t think I have any major competitors.”
One of the agency’s biggest successes so far came from promoting the Arenacross indoor motocross show, which became a sell-out success.
She managed to secure TV coverage of some of the shows, as well as extended coverage in the written media.
Anna said: “After that, I received an email from an editor of a top motocross magazine, thanking me for raising the profile of the sport.
“It’s amazing, and very humbling, to think that people believe I have made a difference.”
But it wasn’t all easy to start with, as going it alone effectively meant Anne had to start with no reputation, despite having a long list of contacts.
She said: “People want to see who they are taking on, even though you have been working in the industry for a long time.
“I enjoy working with the bigger clients, but also helping grow smaller clients, as well.”
With business taking-off, Anne has recruited an assistant, and together they hope to secure more large-scale clients in the future.
To enter the awards like Pro Pr, visit http://www.jpsouthevents.co.uk/event/adur-worthing-business-awards