VIDEO: Free ‘life-saving’ babygrow to be given out at Tesco

A new life-saving babygrow is to be given out at Tesco Extra at Holmbush in Shoreham and West Durrington
A new life-saving babygrow is to be given out at Tesco Extra at Holmbush in Shoreham and West Durrington

A new life-saving babygrow is to be given out for free at local Tesco stores on Thursday.

It is specially designed to help parents/guardians perform first aid on their baby if they stop breathing.

The babygrow is being launched by St John Ambulance, together with Tesco, after a survey showed it is the first aid emergency which is feared the most.

Elizabeth Harper, regional director, said: “Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to millions of parents.

“We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way.”

With a study showing only one in four mums and dads know what to do in this life or death situation, parents are being urged to pick up the free babygrow for three to six-month-olds in selected Tesco stores, with a suggested donation going to St John Ambulance.

The colourful garment features a helpful reminder from nursery rhyme favourite, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps parents need to give their baby should they stop breathing after they have called for an ambulance.

There are clear instructions on the collar of the babygrow and on the tag to help parents remember what to do. The babygrow will strengthen parents’ first aid knowledge each time it is worn, washed and handled.

Locally, the babygrow will be available between 9.45am and 4.30pm at: Tesco Extra, Upper Shoreham Road, Shoreham and Tesco Extra, West Durrington.

For more information, see www.sja.org.uk/babygrow

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