A LOYALTY card scheme encouraging shoppers to open their wallets in town centre shops has been launched this week.
Dozens of businesses have already signed up to the scheme, which sees traders offer exclusive discounts to cardholders, in a bid to entice them into Worthing town centre.
The ‘I Love Sunny Worthing Club’ card has been launched by the Town Centre Initiative, with the Herald working in partnership to promote it on a weekly basis.
Town centre manager Sharon Clarke said: “We are trying to get people to support local businesses and stay loyal to Worthing.
“In return, traders will thank them with exclusive offers, with some of them offering up to 20 per cent discounts.”
For the full story, see the Worthing Herald, out Thursday October 10.