THE weekly visit to the supermarket has always been a wind-up, what with queues, the battle with people who have no control of their trolleys and ever-rising prices.
But for me the craze of BOGOFs (buy one, get one free) and cash reductions for multiple purchases really gets my goat.
At the weekend I fancied buying a grapefruit. Yes, I could buy a grapefruit for 49p or, if I bought three, it would cost £1.
I didn't want to buy three because by the time I got around to eating the last one it probably would have gone rotten.
I felt cheated because the supermarket could so easily have sold single grapefruit for 33p and made the same profit.
Because I felt cheated and didn't want three, I decided not to buy – and so the supermarket lost a sale.
Next I went to the fresh juice counter and there was another buy one at a sky-high price and buy three at a much lower price.
Again I bought none, feeling cheated again. If I had bought three it would have clogged up available space in the fridge.
By all means have multiple buys on non-food items, but it's totally irresponsible to have them on perishables when we're all being encouraged to cut down on food waste.
Supermarkets take note... you're not being clever, you're winding up your customers.
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