Worthing home signs up to new GladtoCare Awareness Week

The inaugural #GladtoCare week is running from July 6 to 12 and it is hoped it will become an annual event.

Kristie Marku, registered manager at Parkside Lodge, in Wykeham Road, said her team was keen to be involved and immediately registered an interest.

She explained: “This is a truly special campaign that we’re proud to be a part of. What a wonderful way to offer thanks to our staff, as well as to all those in the care industry across the nation who have worked incredibly hard to keep us all safe and healthy.”

A free digital toolkit gave access to decorative bunting, display posters, social media frames and bespoke activity calendars, full of ideas for getting residents involved.

The home will also be able to take part in the Showcase Saturday on July 12, with a takeover of GladtoCare’s social channels feature virtual tours.

Person Centred Software launched the #GladtoCare campaign in 2018 to show carers they were appreciated and to raise their morale. This year, it wanted to create a whole week dedicated to carers.

Heidi Thomas, head of marketing, said: “The current situation in care homes caused by coronavirus has been tremendously difficult, with care workers putting themselves at increased risk to do a job that often goes unnoticed and underappreciated.

“Whilst it’s been great to see the public get behind key-workers with Clap for Carers, much of what has been reported in the media has contributed to increased uncertainty and misunderstanding about care homes and the care sector in general, which we are keen to dispel.

“Our aim with GladtoCare Awareness Week is to challenge the public’s perception of care by shining a light on all of the incredible work that’s been done, and continues to be done, within the industry.”

A message from the Editor, Gary Shipton:

In order for us to continue to provide high quality and trusted local news, I am asking you to please purchase a copy of our newspapers.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspapers.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

Stay safe, and best wishes.