OFFERING a wealth of practical, ethically-sourced products is a formula which Justine Richardson hopes will be a winning one.
And her new business, Mia Bella Casa, in Ocean Parade, Ferring, is certainly not short on eye-catching furnishings which stand out from the crowd.
Its literal meaning – “my beautiful home” – seems apt, judging by the striking Spanish recycled glass, African-designed homeware, and range of distinctive gift cards, which feature in the store and drew a solid flow of customers for its colourful launch event.
Justine said: “Having previously worked at The Body Shop, I was clear that I wanted to be involved with a company that had high ethical standards.
“I looked for a role similar to my previous one and thought I’d go in a completely different direction and set up my own business.”
The 41-year-old, who lives in Chichester, said her Fair Trade goods had, so far, received a strong reception from customers.
Other products include distinctive, decorative cat-shaped doorstops and imaginative kitchenware items. There is also a dedicated craft and card area, called Badgers Cottage Corner, which adds an extra dimension to the store.
Justine’s partner, Tim Napier-Raikes, who helped get the shop off the ground believed the launch had been a success.
He added: “It’s been really exciting but also a lot of hard work has gone into getting the shop ready.
“It’s been hard graft but, looking at the results, we are so happy with the finished look. A huge thank-you to our friends and family for all their help and support.
“Now the real hard work starts.”
Attending the launch, Councillor Colin Oliver-Redgate welcomed the new store. He said: “This is very exciting to see this shop here at a time when not many new companies are opening. There’s a good variety of goods which should have appeal. I welcome people using local shops like this as much as they can.”
For more information, contact Mia Bella Casa on 01903 507999.