Tim Loughton, MP for East Worthing and Shoreham, is encouraging people to wear pink as part of a national fundraising day for Breast Cancer Now.
Mr Loughton added a splash of pink to his usual attire to support the fundraiser, which will take place on Friday, October 19, to raise money for vital breast cancer research.
He was joined by more than 200 other MPs in Westminster this month, all dressed up to encourage people across the UK to take part on wear it pink day.
Constituents in East Worthing and Shoreham are encouraged to join in with wear it pink, which takes place during Breast Cancer Awareness Month, and to date has raised more than £31million.
Mr Loughton said: “Breast cancer is still the most common form of cancer in the UK. Each year around 11,500 women and 80 men lose their lives to the disease. That’s why I’m so passionate about encouraging everyone in Adur and Worthing to take part in wear it pink day on Friday, October 19.
“Wear it pink is great way to come together with friends and family to have fun while raising money for Breast Cancer Now’s vital research.
“As a Breast Cancer Now ambassador I am proud to raise awareness of the impact of the disease locally, and to support and advocate for Breast Cancer Now’s research. Breast cancer affects so many people in Adur and Worthing, so I hope that everybody will get involved this October and support this very important cause.”
Anyone can take part in wear it pink, at work, school or in the community. All it involves is wearing something pink, or holding a pink themed event, and donating to Breast Cancer Now.
Baroness Delyth Morgan, chief executive at Breast Cancer Now, said: “We are really grateful for the enthusiasm and support shown by the MPs at Westminster. Everyone looked fabulous in their pink accessories and showed just how easy it is to add a touch of pink to your everyday outfit. We hope that by wearing pink, Tim will encourage his constituents to get involved and fundraise in their homes, schools or workplaces, and help us to continue to fund world-class research into this devastating disease.
“Wear it pink is a fantastic opportunity for communities across the UK to come together, have fun and show their support to this very important cause. By simply wearing something pink and donating what you can, you are helping raise much-needed funds to stop breast cancer taking the lives of those we love. Together we can take one step forward to help reach our goal that, by 2050, everyone who develops breast cancer will live, and live well.”
Joining the politicians at Westminster was Donna Fraser, four-time Olympian for Great Britain. Donna, 45, retired from participating in professional athletics after she was diagnosed with breast cancer in May 2009, aged just 36.
Donna, who is now equality, diversity and engagement lead at UK Athletics, said: “I’m delighted to be supporting wear it pink this year – it is a fun and fabulous fundraising event which brings families, friends and work colleagues together to help fund research into this devastating disease.
“Breast cancer awareness and raising funds for research is hugely important to me - there are too many women being diagnosed with breast cancer, and sadly too many women still lose their lives each year. This cause is very close to my heart, and as someone who has personally been through breast cancer, I know the just how important it is to raise money for research, to help reach a day where nobody dies from breast cancer. For me, that day can’t come soon enough.”
To take part in wear it pink this October, visit wearitpink.org/2018MP for further details, fundraising event ideas and how to register for a free fundraising pack.