Is it really safe to have cyclists on the promenade?

From: Tessa Osborne, Kewhurst Avenue. Bexhill on Sea
24/10/13- Cycling along Bexhill Promenade ENGSUS0012013102413555224/10/13- Cycling along Bexhill Promenade ENGSUS00120131024135552
24/10/13- Cycling along Bexhill Promenade ENGSUS00120131024135552