CHEAP parking and festive events are being laid on in Worthing in a bid to keep hold of the town’s loyal shoppers.
Town centre manager Sharon Clarke said Worthing has one of the highest loyalty rates in the country, with 80 per cent of people living in the town staying local when it comes to shopping.
And to keep this figure up, or increase it if possible, Mrs Clarke and her team have been busy organising incentives, including offering parking for 10p an hour at the Civic Centre car park, Stoke Abbott Road.
Shoppers will be able to take advantage of the special rate on the three Saturdays before Christmas, December 10, 17 and 24. People will be able to park there for a maximum of four hours, for 40p.
Mrs Clarke said: “Lots of people are negative about parking in Worthing, but there are some good deals around.”
Also in the pipeline is the launch of Worthing FM 87.7 – a special 28-day radio station which will keep shoppers up to date with all the best sales and offers at the town’s shops. The Herald is joining forces with the Town Centre Initiative and will provide news updates for the radio station, which goes live on Sunday.
The launch of the radio station ties in with a visit from reindeers to South Street from noon until 4pm.
Mrs Clarke said: “We also have the ice rink opening on December 10. It is going to be a difficult year for trade. That is why we really want as much going on as possible. We want people to support or town and spend their money to keep our local shops open.”
Saturday saw the launch of the Worthing’s late-night shopping.
Mrs Clarke said: “Saturday was a really busy day in the town. We had about 3,000 people around the stage during the day. We gave away loads of panto and ice-rink tickets. People were really getting involved.”
Other attractions on the stage included a Michael Jackson tribute act, the stars of the town’s two pantomimes and a magician.