Plans for 116 room Premier Inn on Bognor Regis seafront revealed

Currently planned for the town’s old fire station building, where Clarence Road meets The Esplanade, the building is described as a ‘high-quality, sustainable 116-bedroom hotel,’, which represents a £10 million investment in the local economy and could create around 30 full time jobs on opening.

Although there is already a Premier Inn site on Shripney Road, bosses at Whitbread PLC believe this new seafront site is ideally situated for customers, with easy access to the town centre, Butlin’s, and the beach. "If approved, the 116-bedroom hotel would provide a family friendly affordable destination for many people travelling for leisure and business throughout the year,” the announcement said.

Owners are still in the process of finalising the hotel designs, and Whitbread do not expect to apply for planning permission until Spring this year. Before the plans are finalised, bosses have invited residents and members of the public to attend a public consultation next month.

The consultation is currently set for March 8, at The Parish Centre in Hislop Walk, Bognor Regis, between 2pm and 7.30pm. Residents unable to attend in person, are invited to join a webinar on March 9, from 7pm onwards. Further details are available online at premierinn-bognor.co.uk.

"It’s really important to us that the new building fits into the local neighbourhood, creating a comfortable, affordable and attractive place for all visitors to stay, as well as providing significant investment into jobs and local economy,” the announcement says.

Louise Woodruff, property acquisitions manager at Whitbread, said: “Premier Inn hotels in coastal and seaside locations like Bognor Regis are extremely popular with our customers. Our guests choose them for leisure breaks throughout the year and we also provide affordable accommodation for business guests year-round.

“Our guests will be supporting the local economy as they go out to eat, drink, visit attractions and generally make the most of where they are staying. We believe a new Premier Inn would bring a lot to Bognor Regis and I’m looking forward to discussing our plans with the community at our public exhibition in March.”

Whitbread has agreed to purchase the land at Clarence Road from Arun District Council.

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Residents slam plans for Premier Inn in Bognor Regis