Students launch advertising campaign with help from top agency

Northbrook Media and Moving Image degree students have worked with top advertising agency Saatchi and Saatchi.

Monday, 19th December 2016, 5:33 pm
Updated Thursday, 29th December 2016, 3:02 pm
Northbrook students worked with agency Saatchi and Saatchi to launch an advertising campaign for WeightWatchers. Picture: Northbrook

The students were given an industry brief to create an advertising campaign for Weight Watchers, which would work across a variety of different digital platforms including social media and broadcast.

The group worked together as a production team to create the advert and the campaign, based around the caption ‘better together - you’ll be surprised what your body can achieve with the right mind set’.

Moving Image degree student Chloe Solomons said: “We created the scenario of a mum finding messages on post-it notes at her office, the bus stop and at the shops.

The students were given by a briefing by the top advertising agency. Picture: Northbrook

“You find out at the end of the advert that these have been left by her daughter, with the final message ‘you got this, mum’.

“As a group I feel we learnt a lot about the different production roles involved in creating a campaign, as we all had to take on a particular role and work to strict deadlines. We learnt a lot about advertising when pitching to Saatchi and Saatchi - the dos and don’ts and how to make sure you’re attracting the right audience.

“It was a great opportunity pitching to such a huge company and we had incredible feedback and a brilliant response from the team.”

Weight Watchers account team manager Sheridan Snellgrove, said: “The group showed a strong understanding of social media trends and how to apply these in an actionable way for the Weight Watchers brand.

The students were given by a briefing by the top advertising agency. Picture: Northbrook

“They were clear, confident and articulate when expressing their ideas and showed a great capacity to work and encourage each other as a team. It was an all-round great job and we really look forward to working with Northbrook students in future.”

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