VOTE: Name change plan for Worthing's Guildbourne Centre

Factory Outlets, which runs the centre, has discussed the possibility of a new name with the shopping mall traders, but nothing has yet been decided.

Consultant management surveyor Geoff Wheeler told the Herald this week: "Consideration is being given to a number of aspects to redefine the shopping mall's image.

"But the bottom line is that the name could stay the same."

Mr Wheeler said a number of things had to be considered with the option of a name-change, including the need for businesses to change their headed notepaper.

Traders' favour

But a name-change was favoured by some of the Guildbourne Centre traders.

Gavin O'Brien, proprietor of Easyweigh, said: "I think it is a good idea.

"For years, the Guildbourne Centre has been regarded badly, and the name 'Guildbourne Centre' does not indicate that it is a shopping centre; that it has a good variety of shops.

"You would not know that Wilkinson or Somerfield are here. On the frontage sign facing South Street square, it is not described as a shopping centre.

"I think, maybe, a new name would give the necessary impetus to take us forward."

Have your say

Do you think the Guildbourne Centre's fortunes would benefit from a change of name?

Vote yes or no in the panel to the right of the screen.

What do you think?

What name would you suggest for the Guildbourne Centre?

How necessary is a name change?

Share your views, comment below, email the Herald or write in to Readers' Letters, Worthing Herald series, Cannon House, Chatsworth Road, Worthing, BN11 1NA.

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