SUSSEX County Cricket Club have formed a new sports marketing partnership with local npower Football League Two high-flyers Crawley Town Football Club.
The new tie-up will see many benefits between the two clubs including opportunities for supporters of Crawley to sample the action at The PROBIZ County Ground, Hove and Horsham, whilst Sussex members will also be able to gain free entry to designated matches at the Broadfield Stadium.
The ambitious Red Devils have a had a rapid rise in fortunes over the past few seasons, winning the Blue Square Premier in 2011 to gain promotion to the Football League for the first time in the club’s history.
They also shot to national acclaim in the same season as they reached the 5th Round of the FA Cup as they were edged out 1-0 by the mighty Manchester United at Old Trafford.
The unique partnership will also see both clubs promoting each other’s events and hopefully Crawley will have silverware to parade at The PROBIZ this summer, as Brighton & Hove Albion did last year with the League One trophy.
Crawley’s 2011-12 season ticket holders will be able to gain free entry to Sussex’s LV=County Championship clash with rivals Surrey between Wednesday 6 and Saturday, June 9, at Horsham, a match that forms part of the annual Festival of Cricket in the town.
And those who renew early enough for 2012-13, will also be able to watch Sussex Sharks in action at The PROBIZ when Warwickshire Bears are the visitors in the Clydesdale Bank 40, under the floodlights on Wednesday, August 15.
Chief executive of Sussex cricket, Dave Brooks, said: “We have watched the rise of Crawley with great interest and we are delighted to see another professional sports club in the county thriving. We have a large proportion of our supporter base in the north of the county and it makes sense for both parties to join together in this way, and I am sure that both clubs can benefit, as can the supporters and members.”
Reds’ chief executive Alan Williams said: “We are always looking at ways of expanding our brand and getting involved with the most successful county team of the last decade was an obvious step forward for us.
“I know a lot of our supporters love their cricket and this partnership gives them the opportunity to watch both County Championship and one-day action while welcoming Sussex supporters who like their football from all over the county to come and watch Crawley Town.”
Sussex’s members are asked to keep any eye on the club’s website for more details of which matches at the Broadfield that they will be able to use their membership for. The new SCCC advertising board was first visible at the ground when the club welcomed Barclays Premier League side Stoke City recently in the 5th Round of The FA Cup, a match that was live on ESPN.