Paw Amore Southwater dog grooming puts your best friend first

Paw Amore Southwater, run by long-time dog lover and owner Jenny Whitton, prides itself not just on how it’s service makes your dog look, but how it makes them feel. After all, as part of the family, there’s nothing more important than helping your dog to feel their best.

“We always had dogs in our house growing up, usually one or two big Alsatians,” Jenny remembers fondly. “Now I’ve got two Jack Russells – Jazz and Hanny – who are almost completely human, except that they can’t talk!”

“Dogs are amazing animals; they are just great characters, and we all know how much they add to your family.”

Jenny’s business, Paw Amore Southwater, is a new one this year, after she was struck by inspiration when she lost her job in the midst of the pandemic. It’s now become the best decision she ever made.

“When I lost my job at the beginning of the pandemic, I didn’t know which way to turn, but then one morning I had an epiphany; my dogs came in to the room and I thought, ‘You guys really need a groom!’ and that’s how the idea was born. I completely re-trained, by first completing an intermediate grooming course and then taking it to the next level with in-depth training at a specialist dog grooming academy in Portsmouth. This gave me the knowledge and confidence to follow my dream and open up my studio. Once I had my website and Facebook page up and running, it was easy for people to get in touch with me.”

Jenny offers all kinds of care for your dog, from just a nail trim